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The AI Advantage: How People Inc. Built a Robust AI-Powered Content Ecosystem for an Iconic Brand
AI is redefining the digital landscape—but how can brands and publishers harness it to drive real consumer engagement? Learn how America’s largest publisher, People Inc, teamed up with The Campbell’s Company, a 155-year-old brand powerhouse, to create a dynamic, AI-fueled content ecosystem.
Join the innovators behind this initiative as they demonstrate how they connected with key audiences through two distinct approaches: (1) a consumer-facing, generative AI recipe finder tool, and (2) an AI-powered trend analysis and recipe toolkit built on decades of proven content strategies.
Key topics will include:
- Personalization at scale: Using AI to deliver hyper-relevant content that drives engagement.
- Efficiency and the human/AI balance: AI can help streamline content production, but creativity is still a human endeavor. So how can brands strike the right balance between the two?
- Future-proofing content strategy: What’s next for data and AI-informed branded content.
