The Bigger Picture: Why A Holistic Approach Wins Business

With clients under pressure to reach new and broader audiences, it’s crucial for studios to think beyond their publisher site. Drawing from their backgrounds on both sides of the media/brand world, Annie Granatstein and Kate Pfetsch will moderate a lively discussion with brand leaders on prioritizing social and other channels in native ad strategy. 

We’ll uncover:

    •    Why holistic plans deliver more value for your clients

    •    How native ad programs fit into overall brand campaign ecosystems

    •    How a cross-channel strategy drives client business objectives

Panelists:

• Jennifer Hartshough, Youtube Video Lead at Google
• David Moss, Global Head of Content at Square
• Jody Raida, Content Consultant at Brand USA

Don’t miss the opportunity to hear from clients directly on what wins their hearts, minds and business; so you can craft more pitches that get the greenlight.