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Uncomfortable Truths: What Advertisers/Advertising Agencies Need From Publishers to Invest More
Luke Spano
Want more advertiser investment? This expert panel dives into what’s holding back investment, straight from the media buyers themselves. Featuring Avid Collective’s Tom Gunter and leading agency voices, you’ll hear what’s needed to make publishers easier to brief, easy to buy, and worth coming back to.
Expect to uncover:
- What agencies need from publishers to increase spend
- Why standardisation, tech, and simplification are critical
- Clear actions publishers can take now to increase demand and revenue
Panelists
- Host: Luke Spano, CEO at Avid Collective (AUS)
- Georgia Faure, Freelance Media Strategy Consultant (UK)
- Nico Sarti, VP of Global Strategy att Condé Nast (UK/US)
- David Dumville, Director of Content Solutions at News UK (UK)
