Creativity: How to Make It Your Superpower. The “Road to Joy Is Simple” Case Study.

Could mud be more valuable than gold? I’ll show you how a mud-covered car parked on Prague’s most luxurious street became the centrepiece of the most-read article about a car brand — with over 750,000 pageviews.

This session breaks down how bold creative thinking can elevate a campaign from just “nice content” to truly effective brand storytelling. We’ll explore how to use creativity not just at the end of the process to make the campaign a bit shinier, but at its core — as a tool for both strategy and impact.

Takeaways:

• See a real-life campaign that breaks the mold of traditional branded content.
• Discover how to harness creativity throughout the campaign development process.
• Learn what it really takes to turn creativity into your everyday superpower.