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Addressing the 5 Major Barriers of Branded Content That Are Key To Making It A Leading Ad Channel
Luke Spano
Speaker: Luke Spano, CEO of Avid Collective (AUS)
Branded content offers unique benefits for advertisers, which should mean it is the most valuable revenue stream for publishers. However despite its high value, it represents a very low percentage of the $1tn of global client spend. Why is that?
In this keynote, Luke Spano, CEO of Avid Collective, will uncover the five major barriers preventing publishers from scaling branded content revenue. He’ll reveal how overcoming these challenges is the key to driving significantly greater advertiser investment and increasing the demand of NAI publishers’ branded content.
Join this discussion to discover a smarter, scalable path forward that empowers publishers to future-proof their branded content revenue and really unlock its full potential.
