The Art of the Possible: Elevating Branded Content Without Compromise

Discover how The Times is redefining premium storytelling in the digital age—capturing audience attention, meeting advertiser demands, and driving measurable engagement. In this fireside chat, Victoria (Head of Creative, The Times) and Adam Sangster (VP, Channel Revenue, Ceros) explore the evolving dynamics between editorial integrity and commercial ambition. From interactive luxury campaigns to digital-first formats that rival print, learn how The Times is creating immersive content experiences that satisfy both readers and brands, without sacrificing either.

Takeaways

• How to balance editorial integrity with advertiser goals by using audience-first storytelling that boosts both engagement and campaign performance.
• Proven strategies to transition luxury print advertisers to digital using immersive, high-impact formats that feel as premium as print.
• How to use interactive content tools like Ceros to amplify existing brand assets, embed video, and create bespoke product showcases.
• Real-world examples of high-performing branded content from brands like Cartier and Range Rover that demonstrate measurable engagement wins.