W Hotels x PhotoVogue x Condé Nast

What happens when a hotel brand ditches the brochure and picks up the lens of a Vogue photographer? You get Unparalleled Journeys — a bold, global campaign that rewrote the rules of brand storytelling. This first-of-its-kind collaboration between W Hotels, PhotoVogue, and Condé Nast transformed W’s five core pillars — scene, taste, sound, body, and stance — into immersive, editorial-grade content. Think artist-in-residence programs with real cultural weight, cinematic video stories, and photography that looked more like gallery pieces than marketing assets.

In this keynote, you’ll learn how editorial artistry can supercharge brand storytelling, how to build campaigns that empower creators without losing commercial punch — and why the future of marketing belongs to those who think more like curators than advertis