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How to Make Creator Content Your Highest Performing Channel
Creator content is one of the most powerful media channels available right now, but only when it's run with the same strategic rigour as any other channel. In this session, Issy Chambury (BE CONTENT) and Miranda Butler (BrewDog) walk through a live campaign from brief to amplification, showing exactly how to hit KPIs, harness cultural moments and make creator content work harder than anything else in your mix. And why getting the agency relationship right makes it scalable.
Takeaways:
- A great brief is everything - What to include, what to leave out, and how to give creators the freedom that gets results.
- Culture is your calendar - How to build campaigns around moments your audience already cares about.
- Creators are a media channel - Audience trust, organic reach and content quality, as well as, how to measure them like one.
- Amplification isn't an afterthought - How to make one creator campaign work harder across paid, organic and beyond.
- Scale needs a specialist - The relationships, structure and expertise that turn a campaign into a repeatable performance channel.
