Arif Durrani

Arif is a seasoned creative leader and Director of the World Media Group, currently leading Reuters Plus, the global studio that supports one of the world’s largest news agencies. He excels in building dynamic, editorially driven teams with expertise in film production and design, collaborating with a diverse range of partners including governments, policymakers, SMEs, and global blue-chip companies. Since joining Reuters Plus in September 2022, Arif has enhanced the studio’s multimedia focus, driving thought leadership through live location filming, docu-series, and podcasts, leveraging his background as a business journalist and documentary maker to deliver innovative commercial editorial projects. 

Arif’s career showcases a steady progression through key roles in media and creative leadership. Prior to Reuters, he was the founding executive editor of Bloomberg Media Studios across Europe, the Middle East, and Africa, where he expanded the studio’s reach beyond finance into sectors like technology, sustainability, and travel, earning prestigious industry awards such as the Drum, BIMA, Telly, and MIN. Earlier in his career, he built his reputation as a business journalist and editor at Media Week and Campaign in the UK.