Yvonne Beister

Yvonne Beister is one of Germany’s leading storytelling experts, drawing on more than 15 years of executive leadership across editorial and commercial media. As Director of Axel Springer Brand Studios, the creative unit of Media Impact, she leads a multidisciplinary team that designs integrated, cross-media campaigns for many of Germany’s top brands. In recent years, she has focused on developing and implementing AI-driven products, positioning Media Impact as the only sales house in the German market to offer fully customized AI solutions tailored to brand needs. She has received multiple Native Advertising Awards and is a sought-after keynote speaker at major industry conferences and corporate events. Yvonne began her career at the Axel Springer Academy, where she and her team received the Axel Springer Award for Young Journalists, and went on to serve as Chief Reporter for B.Z. She later headed the entertainment department at BILD and led the BILD office in Los Angeles. She studied Media Management at Ohio State University, the Columbia School of Journalism in New York, and the Institute for Journalism and Communication Research in Hanover. A strong advocate of modern leadership, she champions empowerment and support and serves as a mentor at APX, the startup investor of Axel Springer SE and Porsche AG.