Reinventing the Story with AI: Insights from Axel Springer Brand Studios (E5)

Description Yvonne Beister, Director at Axel Springer Brand Studios, shares her perspective on reinventing branded content through AI-powered interactive storytelling, exploring how to push the boundaries of native advertising while staying brand-safe and editorially credible. Drawing on her extensive experience leading content and strategy across more than 20 media brands reaching 52 million Germans, she presents a detailed case study of Axel Springer's groundbreaking partnership with Samsung, outlining how they invented and launched a first-of-its-kind AI story format — and the remarkable results it delivered in engagement, dwell time, and purchase intent. Keywords Branded content, AI storytelling, Interactive content, Axel Springer, Samsung, Gamification, Native Advertising Appendix Samsung Campaign: https://hey.bild.de/experience/besser-schlafen-fit-in-den-tag-starten-04ba51e6 Sixt: https://www.sixt.de/mietwagenleitfaden/werbung/