In this conversation, Harry Morton, founder of Lower Street Media, discusses the transformative power of podcasting, particularly in the context of branded content. He shares insights on how setbacks can lead to new opportunities, the evolution of podcasting as a medium, and the importance of understanding client needs. The discussion also highlights a successful case study with Boston Consulting Group, showcasing how creative approaches can lead to impactful campaigns. Throughout the conversation, Harry emphasizes the need for brands to be brave and innovative in their podcasting efforts to truly engage audiences.
Chapters
- 00:00 Turning Setbacks into Opportunities
- 05:16 The Evolution of Podcasting and Branded Content
- 10:51 Understanding Client Needs in Podcasting
- 16:39 Creative Campaigns: A Case Study with BCG
- 27:44 Lessons Learned and Future Directions