Hayley Anne Sharp, Managing Director of Global Brand Partnerships at Vox Media, shares her perspective on building impactful brand partnerships at international scale, exploring how to balance editorial integrity with client expectations while telling complex stories through engaging content. Drawing on her extensive experience, she presents a detailed case study of Vox Media's award-winning partnership with the European Commission, outlining how they found and filmed three extraordinary real-life stories across Bangladesh, South Africa, and El Salvador - and the key lessons learned along the way.
Keywords
Branded content, brand partnerships, Vox Media, European Commission, documentary storytelling, global campaigns, raw talent, content strategy, native advertising, international media
Chapters
00:00 Building Brand Partnerships at Global Scale
02:18 What Makes Vox Media a Modern-Day Publisher
05:32 Anecdote: Selling a Pen and the Power of Relationships
09:40 Case Study: The Of the Future Campaign
32:48 Karaoke Song: Don't Stop Believing
Appendix
Campaign - Thandisile :https://www.vox.com/ad/398442/how-one-south-african-is-leading-the-way-for-a-greener-economy
Campaign - Valeria Zavaleta: https://www.vox.com/ad/461213/leading-the-way-for-el-salvadors-di
Campaign - Reshma: https://www.vox.com/ad/461250/what-happens-when-women-lead-a-new-future-for-bangladesh
