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How to use emotional storytelling in branded stories
With Yvonne Beister on August 17, 2023
Yvonne Beister, Director of Axel Springer Brand Studios, explains why emotional storytelling is such an effective tool for native advertisers and offers advice on how to find the right balance between message repetition and fresh story angles.
With Nora Vanderschrick
With Tom Michiels
With Caroline Swärd
With Kristine Kaalund
With Annie Granatstein
