Goals and objectives
To celebrate the 45th anniversary of Belgian fashion brand e5, the campaign aimed to generate buzz through the launch of a limited-edition fashion item: a women’s blazer. The primary objectives were to attract a younger demographic, drive traffic to physical stores and the webshop, and elevate the brand’s fashion-forward image through a strategic collaboration with Feeling magazine.
Surprising Insights
Although e5 was celebrating its 45th anniversary in 2024, the success of the campaign led to plans for continued collaboration. The client has already confirmed a new retail partnership for 2025, and creative teams from both brands are currently developing moodboards for the next exclusive fashion piece.