Goals and objectives
Edblad, a Swedish jewelry brand known for its timeless style and commitment to sustainability, partnered with Aller Media Creative Studio to launch the campaign “All About the Styling.” The primary goal was to promote Edblad’s fall collection while reinforcing the brand’s positioning among ELLE’s fashion-forward readership. Targeting women aged 25–55, the campaign aimed to expand brand reach and increase consideration among consumers who value sustainable design and premium quality.
Beyond visibility, the campaign sought to foster a deeper emotional connection with the audience, positioning Edblad as the preferred jewelry brand for those who appreciate sophisticated aesthetics and high craftsmanship.
Surprising Insights
The campaign revealed that splitting the content between two distinct stylist profiles helped maximize engagement across age groups. The native advertising format also demonstrated that brand recognition can be maintained even when the sender is subtly integrated, as evidenced by the high identification rate among respondents.