Goals and objectives
With the 2024 Olympics approaching, Sport Vlaanderen aimed to capitalize on the event’s momentum to amplify its core mission. As the organization responsible for supporting elite athletes and promoting widespread participation in sports across Flanders, Sport Vlaanderen launched the campaign VIP2024 (Vlamingen In Parijs – Flemings in Paris). This initiative invited the public to experience the Olympic journey up close in Paris. To bring this vision to life, Sport Vlaanderen partnered with Integreate by DPG Media to develop a compelling narrative that would connect elite athletes with everyday individuals, reinforcing the message that sport is for everyone.
Surprising Insights
The success of the video series exceeded expectations, culminating in a nomination for a “Jamie” award at the Film Festival of Ostend. The Jamies, a division of the festival, celebrate the best in digital, online, and social content. This recognition highlighted the campaign’s creative excellence and impact in the digital content space.