Goals and objectives
By combining storytelling, innovation, and user participation, the campaign successfully informed, entertained, and reinforced Samsung’s positioning as a technology leader and passionate supporter of the Olympic movement.
The primary objective of the campaign was to deepen the emotional connection between the Samsung brand—an official sponsor of the Olympic Games—and Tportal’s audience. This was achieved by creating engaging and educational content that explored the historical, cultural, and technological significance of the Olympic Games, emphasizing their global impact on sports and unity.
The campaign had three key goals. First, to deliver high-quality, differentiated content offering unique insights into both past and present Olympic narratives. Second, to raise awareness of Samsung’s advanced AI technology and how it enhances experiences in sports, creativity, and everyday life. Third, to drive user engagement through an interactive contest where participants used AI tools to generate Olympic-inspired visuals.