Goals and objectives
The objective of this branded content campaign was to strengthen brand association and enhance positive perceptions of Amazon Web Services (AWS) as a secure cloud provider. The initiative specifically aimed to engage C-suite executives—particularly Chief Security Officers (CSOs)—as well as Technical Decision Makers (TDMs), Business Decision Makers (BDMs), and board members at organizations that are either late adopters of cloud technology or new to cloud security. The campaign sought to influence three key perceptions:
- AWS prioritizes security so businesses can prioritize growth.
- AWS is the world’s most trusted cloud provider.
- AWS is committed to making the internet more secure.
