Beth Roehrig

Beth Roehrig is an experienced leader in branded content, known for turning strong ideas into engaging, results-driven campaigns. At The Knot Worldwide, she led the Creative Lab team for nearly 12 years, overseeing digital and interactive content, video, social media campaigns, and print advertorials for advertisers across The Knot and The Bump. She combines creative vision with strategic thinking and a deep understanding of how content performs across platforms. Earlier in her career, Beth built a strong foundation in storytelling, editing, and visual packaging as a magazine editor. She held roles at respected publications including Good Housekeeping, HOME magazine, Country Living, and Ladies’ Home Journal, where she refined her instinct for what resonates with both audiences and partners. This blend of editorial rigor and branded content expertise informs her approach to every project she leads.