Anne Marije De Vries Lentsch

Anne Marije De Vries Lentsch is a senior brand and commercial strategist who partners with companies to unlock their commercial potential. Drawing on deep experience in international media, she focuses on strategy, transformation and sustainable growth, helping brands clarify their positioning and translate it into measurable business results. Her career began in editorial leadership, where as Editor-in-Chief of Cosmopolitan she repositioned the title into the leading millennial platform in the Netherlands. She then founded Hearst Agency, expanding her scope into brand partnerships and creative commercial solutions, before stepping into the role of Chief Commercial Officer, overseeing branded content, events and B2B growth. Anne Marije later took on a Managing Director assignment at a creative Benelux agency, further broadening her perspective across markets and disciplines, experience she now brings to the brands she advises.