Adriana Peña Johansson

A senior marketing and media business strategy consultant who is passionate about supporting ethical journalism and the right to information. She has expertise in data-driven marketing and digital disciplines, enabling her to create effective customer acquisition and retention strategies by combining traditional media with digital channels.
 

Her achievements include opening new revenue streams, managing profit and loss (P/L) of multimillion-dollar media companies like Televisa, Havas Media, Entravision and Yellow Pages, and leading integrated branding campaigns for global brands such as Snickers, Carolina Herrera, Sony, and Peugeot. She is a pioneer in branded entertainment and digital storytelling, working across various media formats like TV, radio, influencer activations, content marketing, and digital tools such as programmatic and inbound marketing.

Her work has earned prestigious international awards, including the Festival of Global Media’s Effectiveness Award in Spain and the Gold Media Visionaries Award in London. She has also served on the Executive Committee of the Interactive Media Peer Group at the Television Academy in Los Angeles. A member of the U.S. Department of State Speakers Program
She is an expert in SEO for branded content and journalism and branding. Her extensive consulting and training work across Latin America, Eastern Europe and Africa helped her clients grow their revenue, expand their audience, and enhance their social impact.