Carol Matta

With over 15 years of experience in the marketing, PR and digital media industry on the client, agency, and publisher side, Carol Matta today heads the Content department at DMS (The digital arm of Choueiri Group). Working with hundreds of clients across Middle East, Africa and Egypt, Carol focuses on offering tailor-made content solutions for brands as well as innovative digital solutions that cater to upper-middle and lower brand funnel activities. Fueled by data, creative services and measurement, the content unit ensures that brand stories cut through the noise and are heard!