Anders Lithner

Anders Lithner is the CEO and co-founder of Brand Metrics, where he leads a global team focused on helping brands accurately measure the impact of their digital advertising. His leadership has propelled the company’s platform to become a trusted resource for assessing brand lift across thousands of native campaigns worldwide, enabling clients to make informed, data-driven marketing decisions. Starting his career in academic media studies, Anders transitioned into the market research industry and has since built a successful entrepreneurial path. This unique combination of academic insight and practical business experience informs his approach to creating innovative solutions that connect technology with marketing effectiveness. Outside of work, Anders enjoys exploring data-driven storytelling and is always eager to discover the next big trend in digital media.