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How Biltema Shifted Gears to Drive Record Sales and Attract a Fresh Audience with Content Marketing

Goals and objectives

Biltema has been steadily growing in Norway since the first warehouse opened its doors in 1983. The progress has placed Biltema firmly as an important retail actor in the Norwegian market - but mainly in car equipment, boat supplies and tools. In a more competitive market, Biltema has to strengthen its position in a much broader spectre of product markets, mainly categories like house, home and leisure. In addition, Biltema wants to attract new customer segments: Female, and younger (<50). Through inspiring and product focused articles, crafted by Schibsted Partnerstudio and distributed on Norway’s largest news website, Biltema will hammer in this important message: «Much more than just cars».

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