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How National Book Store's Social Media Campaign Inspired Thousands to Read Aloud

Goals and objectives

Since it first launched in the 1930s, National Book Store (NBS), the Philippines' number one bookstore, has a vision to build a nation of readers. 

To celebrate it’s 75th year anniversary, this iconic brand wants to reiterate this vision with an idea that would spread the love of reading to more Filipinos, including children from the poorest public schools who have no access to good reading materials.

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