Executive Meetup #1: AI in native advertising and branded content: Organisation, Strategy & Practice


In an era where storytelling and good content craftmanship is king, artificial intelligence (AI) emerges as the master/monster craftsman, reshaping the landscape of branded content and native advertising. 

But is AI the answer to everything? Or is it in fact a compromising technology that will leave our industry perplexed, paralyzed and indecisive when it comes to next best actions? 

Where does AI leave us in terms of native ads and branded content craftsmanship now and in the future?

And how do we go about perfecting the mix of human vs. tech in the strive to uphold editorial standards and great brand experiences in content production while also ensuring a sustainable business model?

This online meetup is specifically curated for NAI+ C-level executives who are at the helm of branded content and native advertising initiatives. It aims to comprehensively explore how AI can be strategically and practically implemented to revolutionize content creation, distribution, and optimization within organizations.

This Meetup will include:

  • Expert-Led Panel Discussion: This session will feature a diverse panel of NAI+ leaders and AI innovators. They will discuss the integration of AI in branded content strategies, share success stories on how to organize around AI, and explore the potential of using AI to transform content creation, content engagement and audience targeting.
  • Interactive Q&A Sessions: Attendees will have the opportunity to pose questions to our panelists, and give input in a clubhouse format facilitating a dynamic exchange of ideas and solutions to common challenges C-level executives face in leveraging AI for branded content.

The Panelists: 

  • Juliane Sydow, General Director, Axel Springer Studios
  • Jessica Hreha, Head of Marketing AI Strategy & Transformation, Jasper 
  • TBA
  • Moderator: Stine Holmgaard, Partner and CGO at Native Advertising Institute

Who Should Attend

This meetup is designed for C-Level executives (CEOs, CMOs, CTOs, Content Directors, Heads of Digital, Head of Band Studio, Head of Creative, Head of Operations, and Innovation Officers) who are directly involved in the creation, distribution, and optimization of branded content and native advertising. It’s an invaluable opportunity for leaders to enhance their strategic and operational frameworks with AI technologies, share insights, and network across markets with like-minded professionals.

Limited Seats: 

Ensure your place in this essential gathering. Registration is open but spaces are limited to 25 seats to maintain an intimate and interactive setting.

Sign-up for the meetup now

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