Winners of the Native Advertising Awards 2017
ORGANISATION
Native Advertising Agency/Studio of the Year (under 20)
GOLD:
Nemorin Creative Film & Video
SILVER:
RCS Studio
BRONZE:
24sata Native Studio
Native Advertising Agency/Studio of the Year (over 20)
GOLD:
Atlantic Re:Think
SILVER:
CNN Create
BRONZE:
Bonnier News Brand Studio
Programmatic Platform/Network of the Year
NO WORK MADE THE SHORTLIST IN THIS CATEGORY
Native Advertising Platform/Network of the Year
GOLD:
ADYOULIKE
SILVER:
Pressboard
BRONZE:
Narrativ
Native Advertising Marketer of the Year
Winner
Ana Plisic, Native Ad Studio, Hanza Media
Finalists
- Ben Young, Nudge
- Jaime Pham, LinkedIn
Brand of the Year
Winner
AllyouneedFresh – Deutsche Post DHL Group
Finalists
- Pliva
- Lenovo
STRATEGY
Best Native Advertising Strategy
GOLD:
Campaign: THE VILLAGE
Publisher/Agency: Look At Media
Brand: Yandex.Taxi
SILVER:
Campaign: NOSHAME
Publisher/Agency: 24sata d.o.o.
Brand: Pliva
BRONZE:
Campaign: BUILTTOUGH
Publisher/Agency: Rappler
Brand: Ford
Most Effective Native Advertising Campaign
GOLD:
Campaign: ALLYOUNEEDISFRESH
Publisher/Agency: BILD Brand Studio
Brand: AllyouneedFresh – Deutsche Post DHL Group
SILVER:
Campaign: THE GREAT REWRITE
Publisher/Agency: Forbes Media
Brand: KPMG
BRONZE:
Campaign: THE SMART SHOP
Publisher/Agency: Narrativ / NY Magazine, Man Repeller, The Chriselle Factor, and The Zoe Report
Brand: Moda Operandi
Most Creative Native Advertising Campaign
GOLD:
Campaign: AI: WHAT IT TAKES TO BE HUMAN
Publisher/Agency: T Brand Studio, The New York Times
Brand: UBS
SILVER:
Campaign: NOSHAME
Publisher/Agency: 24sata d.o.o.
Brand: Pliva
BRONZE:
Campaign: THE HIDDEN GEMS OF NORWAY
Publisher/Agency: VG Partner Studio
Brand: Innovation Norway
Best Integrated Program (Omni-channel integration)
GOLD:
Campaign: The GOOD IN CROATIA
Publisher/Agency: Native Ad Studio of Hanza Media
Brand: Žito Group/Brand Good
SILVER:
Campaign: TRIACTION by TRIUMPH
Publisher/Agency: Aller Media/Femina
Brand: Triumph
BRONZE:
Campaign: STRONG IS BEAUTIFUL
Publisher/Agency: Summit Media/Cosmopolitan
Brand: Pantene
Best Mobile Strategy
NO WORK MADE THE SHORTLIST IN THIS CATEGORY
CHANNEL
Best Use of Programmatic
SILVER:
Campaign: GIRL FUND
Publisher/Agency/Platform: Xaxis
Brand: Global Giving
BRONZE:
Campaign: SYSTANE EYEENDURANCE
Publisher/Agency/Platform: The Huddle Room
Brand: Systane/ Novartis Philippines
Best Use of Influencer
GOLD:
Campaign: SHARED DREAM
Publisher/Agency: 24sata d.o.o
Brand: Coca Cola
SILVER:
Campaign: ARE YOU GOOD ENOUGH?
Publisher/Agency: Gonzo Media
Brand: LENOVO
BRONZE:
Campaign: KRIS FAVES & FINDS
Publisher/Agency: The Huddle Room
Brand: National Book Store
Best Use of Slideshare
NO WORK MADE THE SHORTLIST IN THIS CATEGORY
Best Use of LinkedIn
NO WORK MADE THE SHORTLIST IN THIS CATEGORY
Best Use of Facebook
GOLD:
Campaign: BERGHS
Publisher/Agency: KIT
Brand: Berghs School of Communications
SILVER:
Campaign: BEAUTIFUL AS YOU ARE
Publisher/Agency: Aller Media / Vi Unge/MAXUS
Brand: Garnier Pure Active
BRONZE:
Campaign: EUROPA-PARK RUST
Publisher/Agency: BILD Brand Studio
Brand: Europa-Park
Best Use of Instagram
NO WORK MADE THE SHORTLIST IN THIS CATEGORY
Best Use of Twitter
NO WORK MADE THE SHORTLIST IN THIS CATEGORY
Best Use of YouTube
GOLD:
Campaign: SHARED DREAM: THE YOUTUBE SHOW
Publisher/Agency: 24sata d.o.o
Brand: Coca Cola
SILVER:
Campaign: ARE YOU GOOD ENOUGH?
Publisher/Agency: Gonzo Media
Brand: Lenovo
BRONZE:
Campaign: VIDEOSTAR: FIRST YOUTUBE TALENT SHOW
Publisher/Agency: 24sata d.o.o / JoomBoos
Brand: Coca Cola
Best Use of Print Media
GOLD:
Campaign: MEDIAZINE
Publisher/Agency: Mediahuis Content Connections
Brand: Mediamarkt Belgium
SILVER:
Campaign: THE FAN’S BIBLE
Publisher/Agency: Schibsted Content Studio
Brand: Norrlands Guld
BRONZE:
Campaign: CITY LIFE
Publisher/Agency: BTMX Partnerlab
Brand: Drive Now
Best Use of AFP Broadcast
NO WORK MADE THE SHORTLIST IN THIS CATEGORY
Best Use of Online Media
GOLD:
Campaign: NOSHAME
Publisher/Agency: 24sata d.o.o.
Brand: Pliva
SILVER:
Campaign: STRIPTEASE FOR MELANOMA
Publisher/Agency: 24sata d.o.o.
Brand: Drogerie Markt
BRONZE:
Campaign: CANCER FIGHTERS
Publisher/Agency: CBS News Digital
Brand: Cancer Treatment Centers of America
Best Use of AFP Web TV
GOLD:
Campaign: SHARED DREAM: THE YOUTUBE SHOW
Publisher/Agency: 24sata d.o.o
Brand: Coca Cola
SILVER:
Campaign: ARE YOU GOOD ENOUGH?
Publisher/Agency: Gonzo Media
Brand: #GGfestival Livestream
BRONZE:
Campaign: VIDEOSTAR: FIRST YOUTUBE TALENT SHOW
Publisher/Agency: 24sata d.o.o / JoomBoos
Brand: Coca Cola
Best Use of Podcast
COMMENDED:
Campaign: EDGE OF THE WEB
Publisher/Agency: Edge Media Studios /Site Strategics
Brand: Edge Media
NEW: Best in-app/in-game Native Advertising
SILVER:
Campaign: VOLVOQZAPP
Publisher/Agency: Quartz / Mindshare
Brand: Volvo
NEW: Best Use of Native Advertising in Virtual or Augmented Reality
NO WORK MADE THE SHORTLIST IN THIS CATEGORY
Format
Best Use of Infographic
SILVER:
Campaign: IRISH PEOPLE FLY MORE OFTEN THAN WE THINK
Publisher/Agency: Independent News & Media
Brand: Aer Lingus
BRONZE:
Campaign: GLOBAL ECONOMIC COMPETITIVENESS
Publisher/Agency: Quartz / Groupe Connect
Brand: Bank of America
COMMENDED:
Campaign: HOW TODAY’S GENERATION IS TURNING HOMEBUYING ON ITS HEAD
Publisher/Agency: WP BrandStudio
Brand: National Association of Realtors
Best Use of Video
GOLD:
Campaign: DAY ZERO
Publisher/Agency: Bloomberg Media
Brand: Optum
SILVER:
Campaign: THE BRITISH IMPACT
Publisher/Agency: Atlantic Re:think
Brand: Jaguar
BRONZE:
Campaign: Ichigo Ichie
Publisher/Agency: CNN International Commercial /Great Big Story
Brand: All Nippon Airways
Best Use of Text
GOLD:
Campaign: KONGENS NEI
Publisher/Agency: VG Partnerstudio
Brand: Nordisk Film
SILVER:
Campaign: GAME OF THRONES
Publisher/Agency: Schibsted Content Studio
Brand: HBO Nordic
BRONZE:
Campaign: NOSHAME
Publisher/Agency: 24sata d.o.o.
Brand: Pliva
Best Use of Audio
NO WORK MADE THE SHORTLIST IN THIS CATEGORY
Best Series of Sponsored Articles
GOLD:
Campaign: RESTORING THE PROMISE OF PUBLIC EDUCATION
Publisher/Agency: Atlantic Re:think
Brand: Allstate
SILVER:
Campaign: REDISCOVERING IRELAND: the Wild Atlantic Way, the Lakelands and Ireland’s Ancient East
Publisher/Agency: Independent News & Media / Mindshare
Brand: Fáilte Ireland
BRONZE:
Campaign: THE HIDDEN GEMS OF NORWAY
Publisher/Agency: VG Partnerstudio
Brand: Innovasjon Norge
ORGANISATION
Native Advertising Agency/Studio of the Year (under 20 employees)
GOLD:
24sata
SILVER:
The Business Journals Content Studio
BRONZE:
Børsen Creative
Native Advertising Agency/Studio of the Year (over 20 employees)
GOLD:
Create
SILVER:
Bonnier News Brand Studio
BRONZE:
The Huddle Room
Native Advertising Platform/Network of the Year
GOLD:
Nativo
SILVER:
Outbrain
BRONZE:
My6sense
Native Advertising Marketer of the Year
WINNER:
Anna Arvidsson, Head of Bonnier News Brand Studio
FINALISTS:
Marko Jankovic, Head of Strategic Development, 24sata
Stine Bjerre Herdel, Børsen Creative
Brand of the Year
WINNER:
Associations of Families of Detained and Missing Persons During the Homeland War
FINALISTS:
Intel
Vattenfall
STRATEGY
Best Native Advertising Strategy
GOLD:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War
SILVER:
Campaign: Women and “Ubering”: Breaking Barriers in Saudi Arabia
Publisher/Agency: Digital Media Services, Choueiri Group
Brand: UBER
BRONZE:
Campaign: 1IN4 MILLION
Publisher/Agency: C3 Croatia, C3 Group Berlin, Native Ad Studio of Hanza Media and Media Val
Brand: Mastercard
Most Creative Native Advertising Campaign
GOLD:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War
SILVER:
Campaign: Telenor – Wifi for Everyone
Publisher/Agency: Bonnier News Brand Studio
Brand: Telenor
BRONZE:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia
Most Effective Native Advertising Campaign
GOLD:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia
SILVER:
Campaign: Women and “Ubering”: Breaking Barriers in Saudi Arabia
Publisher/Agency: Digital Media Services, Choueiri Group
Brand: UBER
BRONZE:
Campaign: INOVABRA HABITAT
Publisher/Agency: G.LAB
Brand: Bradesco
Best Integrated Program
(Omni-Channel Integration)
GOLD:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War
SILVER:
Campaign: UBS: Are You Investing in What Matters to You?
Publisher/Agency: T Brand Studio, New York Times
Brand: UBS
BRONZE:
Campaign: Het Lichaam Van Coppens
Publisher/Agency: DPG Media
Brand: HEMA
Best Mobile Strategy
GOLD:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89
Best Native Advertising Program B2B
GOLD:
Campaign: Tele2 End-Up
Publisher/Agency: Bonnier News Brand Studio
Brand: Tele2 Sweden
SILVER:
Campaign: UBS: Are You Investing in What Matters to You?
Publisher/Agency: T Brand Studio, The New York Times
Brand: UBS
BRONZE:
Campaign: Forbes AI
Publisher/Agency: Forbes
Brand: Intel
Best Native Advertising Program B2C
GOLD:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata Native
Brand: Vichy Minéral 89
SILVER:
Campaign: The National Team of Climate – Fossil Free Life Requires Teamwork
Publisher/Agency: Bonnier News Brand Studio
Brand: Vattenfall and The Swedish Alpine Ski Team
BRONZE:
Campaign: Free From Guilty Conscience
Publisher/Agency: Mindshare and Egmont
Brand: Neutral
Best Use of Native Advertising on a Small Budget
GOLD:
Campaign: Atlanta CRE – Real Insights
Publisher/Agency: The Business Journals
Brand: Jones Lang LaSalle
SILVER:
Campaign: Wakakuu x ELLE Icons
Publisher/Agency: Aller Media Sweden and ELLE Sweden
Brand: Wakakuu
BRONZE:
Campaign: A Healthier Life
Publisher/Agency: Aller Media Denmark
Brand: Midsona Denmark and Urtekram
Best Native Advertising User Activation Campaign
GOLD:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia
SILVER:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89
BRONZE:
Campaign: On the Road with CEWE and GEO
Publisher/Agency: Ad Alliance
Brand: CEWE
Best Use of Programmatic
GOLD:
Campaign: How Hyperlocal Programmatic Helped Win an Election
Publisher/Agency: The Huddle Room
Brand: Grace Poe
SILVER:
Campaign: The Bright Life of Cities
Publisher/Agency: Outbrain
Brand: Cabify
BRONZE:
Campaign: Homecoming
Publisher/Agency: The Huddle Room
Brand: San Mig Light
Best Use of Influencer
GOLD:
Campaign: Trygg-Hansa x Margaux Dietz
Publisher/Agency: Aller Media Sweden
Brand: Trygg-Hansa
SILVER:
Campaign: The Perfect Match
Publisher/Agency: 24sata
Brand: Coca-Cola
BRONZE:
Campaign: So, You’re Dating…
Publisher/Agency: BG BrandLab
Brand: Primark
Best Use of LinkedIn
NO WORK MADE THE SHORTLIST IN THIS CATEGORY
Best Use of Facebook
GOLD:
Campaign: Travel Dares
Publisher/Agency: Insider Inc.
Brand: Chase Marriott Bonvoy Boundless
SILVER:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War
BRONZE:
Campaign: JBL x ELLE X Baaam
Publisher/Agency: Aller Media Sweden
Brand: JBL
Best Use of Instagram
GOLD:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89
SILVER:
Campaign: Wakakuu x ELLE Icons
Publisher/Agency: Aller Media Sweden and ELLE Sweden
Brand: Wakakuu
BRONZE:
Campaign: #weCroats
Publisher/Agency: 24sata
Brand: Addiko
Best Use of Youtube
GOLD:
Campaign: Johnny’s Mayo – Swedens Best Burger
Publisher/Agency: Schibsted Brand Studio
Brand: O. Kavli
SILVER:
Campaign: The Perfect Match
Publisher/Agency: 24sata
Brand: Coca-Cola
BRONZE:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia
Best Use of Print Media
GOLD:
Campaign: Esquire Singapore AI Issue
Publisher/Agency: Indochine Media
Brand: Esquire Singapore, QLX, and HoloMe
SILVER:
Campaign: The Beauty of France
Publisher/Agency: Aller Media Denmark
Brand: K.W. Bruun Import A/S and DS
BRONZE:
Campaign: 100% Real Nina
Publisher/Agency: DPG Media
Brand: Dove
Best Use of AFP Broadcast
GOLD:
Campaign: Het Lichaam Van Coppens
Publisher/Agency: DPG Media
Brand: HEMA
Best Use of AFP Web TV
GOLD:
Campaign: The Perfect Match
Publisher/Agency: 24sata
Brand: Coca-Cola
Best Use of Online Media
GOLD:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War
SILVER:
Campaign: Only You
Publisher/Agency: VG Partnerstudio
Brand: Norwegian Directorate of Health
BRONZE:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89
Best Use of Podcast
GOLD:
Campaign: The Split
Publisher/Agency: Mamamia Media Group
Brand: Westpac
SILVER:
Campaign: Faking Hitler
Publisher/Agency: Ad Alliance
Brand: Thalia
BRONZE:
Campaign: My Magical Summer
Publisher/Agency: Aller Media Denmark
Brand: EF Education First
Best in-app/in-game Native Advertising
NO WORK MADE THE SHORTLIST IN THIS CATEGORY
Best Use of Native Advertising in Virtual or Augmented Reality
GOLD:
Campaign: Betsson Augmented Reality Football Experience
Publisher/Agency: Bonnier News Brand Studio
Brand: Betsson
Best Use of Native Advertising in Email
GOLD:
Campaign: myLIFE
Publisher/Agency: Maison Moderne
Brand: BIL
SILVER:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89
Best Use of Infographic
GOLD:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia
SILVER:
Campaign: How Women Won the Midterms, Even When They Lost
Publisher/Agency: Atlantic Re:think
Brand: Netflix
BRONZE:
Campaign: Building Connections
Publisher/Agency: Morning Studio
Brand: Hong Kong Tourism Board
Best Use of Video
GOLD:
Campaign: Scoring the Drive
Publisher/Agency: Atlantic Re:think
Brand: Jaguar Land Rover
SILVER:
Campaign: Global Movers
Publisher/Agency: Forbes
Brand: OFX
BRONZE:
Campaign: Leap Ahead
Publisher/Agency: Bloomberg Media
Brand: 3M
Best Series of Sponsored Videos
GOLD:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War
SILVER:
Campaign: Art + Technology
Publisher/Agency: Bloomberg Media
Brand: Hyundai Motors
BRONZE:
Campaign: Fast Forward
Publisher/Agency: CNN International Commercial / Great Big Story
Brand: Shell
Best Series of Sponsored Articles
GOLD:
Campaign: Just Jif It!
Publisher/Agency: Digital Media Services, Choueiri Group
Brand: Jif (Unilever)
SILVER:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89
BRONZE:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia
Best Use of Text
GOLD:
Campaign: They Get Caught in the End
Publisher/Agency: Spoon and Bonnier News Brand Studio
Brand: PostNord Sweden
SILVER:
Campaign: Unknown Caller
Publisher/Agency: Bonnier News Brand Studio
Brand: Mobilia Köpcentrum
BRONZE:
Campaign: The Queen of Ice: Sonja Henie
Publisher/Agency: VG Partnerstudio
Brand: Nordisk Film
Best Design
GOLD:
Campaign: Why Our Future May Depend on The Fate of Birds
Publisher/Agency: T Brand Studio, New York Times
Brand: Allbirds
SILVER:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War
BRONZE:
Campaign: Our Friends
Publisher/Agency: Bonnier News Brand Studio
Brand: Bonnier News Brand Studio
Best Research Project
GOLD:
Campaign: Gen Z Doesn’t Love You… Yet
Publisher/Agency: Atlantic Re:think
SILVER:
Campaign: Science has Spoken: How Native Advertising Works
Publisher/Agency: Børsen Creative
BRONZE:
Campaign: Schibsted Native Video Study
Publisher/Agency: Schibsted Brand Studio