Adam Abelin

Adam Abelin is the founder and CEO of Native Ads Denmark and one of the early pioneers of native advertising in the Nordic market. With more than a decade of hands-on experience at the intersection of media, technology and branded content, he leads the company’s work to help brands, agencies and publishers move from disruptive ads to value-driven, attention-respecting formats. He focuses on performance, credibility and user experience while overseeing commercial and strategic initiatives across the business. Earlier in his career, Adam played a key role in introducing and commercializing native advertising in Denmark and has advised advertisers across finance, retail, travel and the public sector. He is a regular contributor to the Native Advertising Institute and a long-time reporter on Native Advertising Days, and he also serves as a jury member, bringing a practitioner’s perspective that combines strategic thinking with deep operational insight into what makes native advertising work for users, publishers and brands.