Crystal Malachias

Global Head of Influencer at McCann

Crystal Malachias is the Global Head of Influencer for McCann. For over 18 years Crystal has been a noteworthy thought leader in brand partnerships, digital, social and influencer marketing. Building noteworthy strategic, creative and innovative campaigns through solid relationships between clients, creatives and agencies of all kinds globally. At McCann, Crystal heads up global influencer marketing as well as supervising McCann Content Studio London, overseeing net new and organic growth of social and influencer marketing.

After starting out her career in publishing with several roles at Hearst in London and Sydney, Crystal then became an early adopter in digital at Microsoft and moved to Say Media in New York at the inception of influencer marketing where she found her real passion! Since then Crystal has returned to the UK launching Refinery29 and leading the digital brands for Hearst UK until joining ITB four years leading the merge of ITB into McCann in 2023.

Crystal has worked across many categories in her career and with notable clients such as LVMH, L’Oréal, Unilever, Mondelez, Amazon, Nike, Coca Cola and McDonalds.