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Justin Cremer

Blog posts by Justin Cremer

Award-winning native campaign highlights power of local media

The difference between data and insights in native advertising

How the world's best native advertiser owns the conversation (and how you can too)

Why greenwashing can damage a publisher’s credibility (and how to avoid it)

12 ways to make terrible branded content (and how to avoid them)

Instantly infamous Applebee’s spot shows how traditional ads can backfire

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