Patrick van Hooy

Patrick van Hooy brings over 25 years of experience in branded content, currently leading Value Zipper where he specializes in creating impactful partnerships between brands and media. His role involves steering collaborations that deliver meaningful value and relevance to advertisers, media brands, and consumers across various platforms, combining strategic insight with creative execution. His career spans diverse sectors including events, print and online media, movies, and sponsorships, providing him with a comprehensive understanding of audience engagement. This extensive background enables Patrick to connect brands with their audiences effectively, ensuring that every project aligns with the goals of all stakeholders while enhancing the quality and impact of branded content.