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Why Engaging Rural Markets Matters: BMEG's Innovative Approach in the Philippines


Goals and objectivesGoals and objectives

BMEG, a gamefowl and hog feeds brand in the Philippines has been experiencing market share erosion with competition doubling SOV above the line and online. The plan was to bounce back in 2020 with the objective of growing trial and loyalty, sourcing volumes from the untapped grassroot backyard gamefowl and hog raisers in rural provinces in the Philippines.

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