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The Green medal

Goals and objectives

Regarding ecology and sustainability, the eleventh hour has passed. And if that's not enough, the global crisis and the world pandemic once again rudely reminded us of the importance of local, ecological production. Despite this, Croatian organic production is still looking for its way to realizing its full potential.

The segment of eco-producers in Croatia is very narrow and it is difficult to find quality eco-products, except at fairs and through direct communication with the producer. Our client Kaufland wanted to position itself on the market as a retail chain that encourages domestic eco-production and enables its customers to buy eco-products and also wants to bring eco-products closer to everyone.

Our main goal was to bring eco-products closer to customers, as they mostly do their shopping in supermarkets. The minimum requested quantities from producers should be enough to supply at least one Kaufland outlet.

In terms of communication, we had several different goals, adjusted to different formats and target groups.

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