In 2022, companies large and small realized that a full return to the office likely wasn’t coming. If they were going to truly build for the future, these companies needed a strategy for keeping their teams collaborative and productive as they work from home, the office and on the go.
With a full suite of solutions that enable the hybrid workforce to thrive—from displays, phones and headsets to office management, conferencing and security software—Cisco wants to “own” the hybrid work space and position itself as the go-to technology solutions provider of Hybrid Work Solutions and products. But Cisco often struggles against its perception as a provider of legacy, rather than cutting-edge connectivity. Many companies already use Cisco technology, but aren’t aware of how to use it most effectively for a hybrid future. Meanwhile, some companies still aren't fully aware of all they're missing out on by not evolving a hybrid work strategy.
Washington Post Creative Group's goal was to show business and IT decision-makers that they can use Cisco technology—often technology they already own—to power the hybrid workforce of tomorrow, while poking good-hearted fun at outdated companies that remain stubbornly committed to the “old” ways of working. This put a fresh and humorous face on hybrid work while championing Cisco as an innovator.