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One million lives saved - now Volvo wants to save a million more

Goals and objectives

The challenge was to get the audience to understand that new safety technologies can be the difference between life and death, and therefore it should be the most important factor when buying a new car.

The campaign was meant to strengthen Volvo’s leading position when it comes to safety technology by increasing the understanding and recognition of said safety.

The most important goal of the campaign was for the intended audience to spend time with the content in order to secure a strong understanding of the message that we wanted to communicate and have the impression of the story be impactful.

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