Skip to main content

What the PerthNow Pet Census 2023 Revealed About Pet Owners and Insurance Trends

Goals and objectives

Today there are more households with pets than babies however, despite so many pets, few owners have pet insurance. In fact, Animal Medicines Australia estimates that Australia-wide 62 per cent of households have pets however, only 7 per cent of these are insured.

RAC is Western Australia (WA)’s premier motor, home and travel insurance provider and they also offer policies for pet insurance. With this campaign, their objective was to grow brand recognition amongst WA consumers – positioning their pet insurance product as the leading option for pet owners.

This was the objective we worked toward, and we strengthened our response by offering RAC an opt-in database of people who interact with the content.

This content is for members only

Supercharge your native advertising campaign

As a member of the Native Advertising Institute you will have access to the tools you need to win in native advertising.

Get access now or login to your account