Skip to main content

Velo Veilig Vlaanderen

Campaign - Velo Veilig Vlaanderen

Goals and objectives

As the largest newspaper and news website in the country, HLN.be wanted to extend their reach and make a truly positive impact on society. Because safe traffic is an issue that concerns every Fleming. That is why you often read about it in our media. Unfortunately, it is still too often about accidents involving cyclists, with 17% of those accidents being fatal. A message with a heavy tone that called for a positive approach.