Skip to main content

Unveiling the Kitchen Dream: Why Vordingborg Køkkenet x SE og HØR Set Danish Hearts Aflutter

Goals and objectives

Vordingborg Køkkenet has been one of the preferred supplier of kitchens to Danes for more than fifty years. The company has renewed itself and grown over the years and has been lauded with many awards. 

Renewal was also key to Vordingborg Køkkenet in planning its late-summer campaign. The campaign was aimed at raising awareness but also generally at creating dreams of the perfect kitchen. There was also a wish to create an involving campaign and get users’ permission to book follow-up meetings. And preferably in a context other than conventional advertising.