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How to create great native content for a niche audience

With Anna Agebjörn-McFarlane on August 21, 2023

“Whatever your niche is, stand in those shoes. Stand in the shoes of your audience, be aligned with them and it will work.”

Anna Agebjörn-McFarlane, director for commercial strategy and sales at The Local, tells us how smaller publishers can build a loyal audience that will be seen as valuable by advertisers.

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This content is for members only

Supercharge your native advertising campaign

As a member of the Native Advertising Institute you will have access to the tools you need to win in native advertising.

Get access now or login to your account