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How to (not) make terrible branded content

With Graham McDonnell on August 21, 2023

Graham McDonnell, VP for Brand and Creative at TIME, on some of the common mistakes that lead to terrible branded content and native advertising and how to avoid them.

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This content is for members only

Supercharge your native advertising campaign

As a member of the Native Advertising Institute you will have access to the tools you need to win in native advertising.

Get access now or login to your account