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How TikTok and real stories can help brands reach Gen Z

With Annie Granatstein on August 21, 2023

Annie Granatstein, VP for Content Marketing at Marriott International, tells us how a TikTok campaign helped reached younger audiences and why it's important for brands to share real-life stories.

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This content is for members only

Supercharge your native advertising campaign

As a member of the Native Advertising Institute you will have access to the tools you need to win in native advertising.

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