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Why greenwashing can damage a publisher’s credibility (and how to avoid it)
With Kristine Kaalund on August 21, 2023
Kristine Kaalund, creative director of Politiken Brand Studio, tells us why publishers should insist on full transparency before partnering on a 'green' campaign and why no one single campaign is worth damaging your reputation.
With Matthew Renzulli
With Nora Vanderschrick
With Annie Granatstein
