What if the best branded content campaign you ever produced almost never saw the light of day - not once, but three times?
On this episode of Branded Content That Works, we're breaking down how Fortune Brand Studio turned three years of rejection, a broken wind turbine, floods, and a national grid outage into an award-winning masterpiece.
Host Stine Holmgaard sits down with Megan Gilbert, Vice President of Fortune Brand Studio, and Lauren Chomiuk, Executive Director of Program Management for Fortune Brand Studio, to unpack their six-year journey with Iberdrola, a global energy company based in Spain.
Megan and Lauren share the story behind their brand film Staying Power and its accompanying content hub, including how they pitched the client for three years before winning the business, why a single mechanical failure off the coast of Massachusetts sent them scrambling to Spain, and how constant communication and deep trust turned a string of force majeure events into a campaign that overperformed Fortune's benchmarks by 3x in impressions and 14x in engagement.
This episodes was recorded in FBS's podcast studio in New York.
Produced by Pia de Soiza
Filmed by Youssef Lehnin
Edited by Jonathan Harris
Keywords: Branded content, Fortune Brand Studio, Iberdrola, Brand film production, Energy marketing, Global branded content strategy
Appendix: https://fortune.com/brandstudio/iberdrola/how-energy-storage-is-redefining-power-on-the-iberian-peninsula/
