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How Adspace Studio's 'Beyond the Byline' campaign boosted subscriber acquisition and engagement on News24

Adspace Studio

Goals and objectivesGoals and objectives

News24 has been named South Africa’s most trusted news brand by the Reuters Institute four years consecutively (2019 – 2022). 

Night and day, News24 journalists work tirelessly to hold truth to power while providing balanced news, analysis, and opinion. They tell South Africa’s stories. 

But who tells theirs? 

Adspace Studio (Media24’s native advertising and commercial content studio) took up the task of telling News24’s journalists’ stories. Our team of commercial content creators went Beyond the Byline; helping users connect with the journalists whose work they interact with daily. 


  • To create a connection between news users and News24’s journalists.
  • To show that News24 is home to the country’s best journalism talent.
  • To solidify the trust users have placed in News24 – and to show our commercial partners why they can continue trusting News24 too.
  • To position News24 as a premium news brand, thereby driving subscriber acquisition.

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