Din Elon is a retailer of white goods with 12 stores in three counties in Northern Sweden. Their goal is to become the best at localized marketing, speaking to their consumers in ways and voices they trust and know.
For years, Bonnier News Brand Studio's local division has been an integral part of Din Elon's marketing effort. In the wake of the client's all-time-high financial result of 2020, they asked for a long-term content strategy for 2021.
Bonnier News Brand Studio were tasked to plan the overall strategy, and produce and distribute its content as native within the Bonnier News Network.
We wanted to position Din Elon as the friendly local problem-solver, and provide added value beyond pushing product. Based on client's needs, we defined eight focus areas and developed four concepts to promote their entire range of white goods.
One of these was Your Elon Chef.