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Why the DS Campaign in Croatia Surpassed All Engagement Metrics

Goals and objectives

Introducing DS as a new brand in the Croatian market, present for only a year, through ongoing collaboration with the client to gain a clear understanding of the communication approach the client wishes to adopt. We were challenged to conceive and organize the concept of Media days, involving all major media outlets in Croatia. Our aim was to connect the performance and key features of the car with the location of the Media days and create a unique experience for both event attendees and our readers. We aim to connect the DS brand with the audience and present to portal readers the premium segment that DS represents.

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