Skip to main content

BRANDED CONTENT AWARDS - GLOBAL SHORTLIST 2026

 

Best Strategy

  • Life On A Train - By T Brand Studio for Belmond
  • Jižák, finally the city of dreams - By Seznam Brand Studio for FINEP
  • Coolie Next Level AI Expert - By Synaptix for Podravka
  • Singapore Dreamin' - By SPH Content Lab for Singtel
  • Both Feet in the Ground - By Ads & Data Brand Studio for OVAM - Openbare Vlaamse Afvalstoffenmaatschappij

 

Most Effective Campaign

  • Singapore Dreamin' - By SPH Content Lab for Singtel
  • &C x Viennetta: Unforgettable Delicious - By &C for Viennetta (The Magnum Ice Cream Company)
  • Driven by Discovery - By STAT Brand Studio for Regeneron Pharmaceuticals
  • An Iced Coffee Date with Nescafé and Turfy Gang - By StudioM (a WPP Media Brand) for NESCAFÉ (a Nestlé Brand)
  • Volvo Cars EX30 Cross Country - By Bonnier News for Volvo Cars Sweden

 

Best Data-Driven Campaign

  • From Gut Feeling to Data-Driven Gold - By Berlingske Media, Berlingske for DSB Erhverv
  • Terveystalo - Breaking the Silence Around Menopause with Data-Driven Content and Societal Impact - By Sanoma Content Studio for Terveystalo
  • From Transcript to Targeting: Growing CMO Voices with TrustIQ - By Trustmedia, part of Mediafin for United Brands Association Belgium

 

Best Cross-Channel Campaign

  • Gürtelrose - Nervenerkrankung im Schatten - By REPUBLIC Marketing & Media Solutions GmbH for GlaxoSmithKline GmbH & Co. KG
  • Better Choices, Better Health - By Mediacorp Brand Studio for Singapore Health Promotion Board
  • Speak Up About Money - By CTA komunikacije d.o.o. for Addiko Bank d.d.
  • The Number One - Reframing Gun Violence as a Health Crisis - By WP Creative Group for The Ad Council
  • Project Home Improved  - By GET Creative/ USA TODAY for USA TODAY

 

Best Small Budget Campaign

  • Tired of Winging It? The End of Improvisation for SMEs - By NewsBar for Addiko Bank d.d.
  • Does the World Expect You to be a Superwoman? - By Seznam Brand Studio for Dacia
  • The Joy of Staying in with Sky - By The Irish Times Content Studio with Starcom Ireland for Sky Ireland
  • Cointreau Femme - By Story Lab - an Egmont Agency for Cointreau
  • Testimonial Hereditary Breast Cancer: Zeneca x Flair - By Roularta Brand Studio for Astra Zeneca 

 

Best B2B Campaign

  • Business Morning Live in partnership with Aalto EE - By Alma Brand Studio for Aalto University Executive Education and Professional Development
  • AI Frontiers - By Reuters Plus for KPMG
  • Unlocking the Grid - By T Brand Studio for Siemens Energy
  • Beyond the Bin - By Postmedia Content Works / Y!M Strategy for Alberta Beverage Container Recycling Corporation (ABCRC)
  • Stories that Inspire - By G.Lab (Editora Globo, Brazil) for Itaú Empresas

 

Best B2C Campaign

  • A Cup of Art . illy x Eurowoman - By Story Lab - an Egmont Agency for illy
  • Tech on Par: Cisco Powers USGA When Performance Matters Most - By BrandX CNET Group for Cisco
  • Terveystalo - Breaking the Silence Around Menopause with Data-Driven Content and Societal Impact - By Sanoma Content Studio for Terveystalo
  • IKEA: Proof Over Promise - By Schibsted Partnerstudio for IKEA
  • &C x Viennetta: Unforgettable Delicious - By &C for Viennetta (The Magnum Ice Cream Company)

 

Best Brand Awareness Campaign

  • How Got2b Gave Gen Z the Confidence to Express Themselves Offline - By StudioM (a WPP Media Brand) for Got2B
  • Defending the Future of Sweden - By Schibsted Brand Studio for Försvarsmakten
  • AI Blueprint to Breakthrough - By Reuters Plus for KPMG US
  • Girls on Ice - By Seznam Brand Studio for Czech Ice Hockey Association
  • Rusta: Small Moments - Big Memories - By Aller Media Creative Studio for Rusta

 

Best Local Campaign

  • Care Chronicles - By Studio MSP / Mpls.St.Paul Magazine for M Health Fairview
  • A Cup of Art . illy x Eurowoman - By Story Lab - an Egmont Agency for illy
  • Manifesto of Sustainable Tourism - By Seznam Brand Studio for E.ON
  • An Iced Coffee Date with Nescafé and Turfy Gang - By StudioM (a WPP Media Brand) for NESCAFÉ (a Nestlé Brand)
  • The Joy of Staying in with Sky - By The Irish Times Content Studio with Starcom Ireland for Sky Ireland

 

Best Long-Term Program (minimum 12 months)

  • The AH-story, told by Ms. Dijkstra - By Ads & Data Brand Studio for AH - Albert Heijn - AHOLD Group
  • The Exponential Era - By Bloomberg Media Studios for Nokia
  • Terveystalo - Breaking the Silence Around Menopause with Data-Driven Content and Societal Impact - By Sanoma Content Studio for Terveystalo
  • Building Futures - By EXAME for Sebrae
  • Fighting the Stigma - Karo Healthcare Against Embarrasing Topics - By Sanoma for Karo Healthcare 

 

Best Use of Storytelling

  • Girls on Ice - By Seznam Brand Studio for Czech Ice Hockey Association
  • Nordisk Film: No Comment - By Schibsted Partnerstudio for Nordisk Film
  • Suicide Prevention: Openness and Hope - By Aller Creative Norway for Helsedirektoratet (Norwegian Directorate of Health)
  • Talent Unearthed - By Fortune Brand Studio for De Beers Group
  • Both Feet in the Ground - By Ads & Data Brand Studio for OVAM - Openbare Vlaamse Afvalstoffenmaatschappij

 

Best Design

  • Nordic Energy - By Schibsted Brand Studio for Fortum
  • Creative Maps: Toerisme Claams-Brabant x Knack - Roularta Brand Studio for Visit Vlaams-Brabant
  • 24 Moments of Harmony - By Insider Studios for The House of Suntory
  • Unlocking the Grid - By T Brand Studio for Siemens Energy
  • TikTok Ad Awards 2026 - By Fortune Brand Studio for TikTok For Business

 

Most Creative Campaign

  • Lichtgeveolig - een Nieuwe Musical Over Dementie - By Plotfish Entertainment for Alzheimer Liga Vlaanderen
  • Nordic Energy - By Schibsted Brand Studio for Fortum
  • Samarkand Marathon: Silk Road Run - By BBC StoryWorks for Uzbekistan Arts & Culture Foundation
  • 24 Moments of Harmony - By Insider Studios for The House of Suntory
  • Life On A Train - By T Brand Studio for Belmond

 

Best Series of Sponsored Articles

  • Making Tech a Human Story - By The Telegraph Branded Content Studio for EE
  • Care Chronicles - By Studio MSP / Mpls.St.Paul Magazine for M Health Fairview
  • Nordisk Film: No Comment - By Schibsted Partnerstudio for Nordisk Film
  • The Cup Is Alive: And So Are the Fans - The Danish Cup - By Brand Stories for The Danish Cup (Divisionsforeningen)
  • Agents of Agility - By WP Creative Group for AWS

 

Best Series of Sponsored Videos

  • Doritos x Anghami: Behind the Triangles - By DMS - Anghami Studios for Saudi Snack Foods Co. – Doritos, an OMD client
  • Heartbeat of a Destination - By South China Morning Post, Morning Studio
    for Luxury Group by Marriott
  • The Highway Rave - CUPRA x Audio Obscura - Brandstudio by DPG Media
    for CUPRA
  • Afreximbank: Impact Stories - By CNN Create Brand Studio for Afreximbank
  • Connected Journeys - By Insider Studios for The Marriott Bonvoy Boundless® Card

 

Best Use of Text

  • Thinking Ahead, Out of Care for Those Who Remain - By Integreate by DPG Media for Dela
  • Connection Beyond Barriers: Real Stories, Real Bonds - By 24sata for HT
  • Beyond Scotland: The New World of Single Malts Enters a Golden Age - By Fortune Brand Studio for Bushmills Irish Whiskey and Stranahan’s American Single Malt Whiskey
  • vor:denker - Platform for Digital Responsibility - By REPUBLIC Marketing & Media Solutions GmbH for Deloitte
  • How Gen Z Is Shaping the Next Generation of Dating Apps - By Fortune Brand Studio for Match Group

 

Best Use of Video

  • Lipton Ice Tea x Anghami: Change for the Better - By DMS - Anghami Studios for Pepsi Lipton International, an OMD client
  • Get Hyped: Two Futures - By Big Think Creative / Big Think Media for A16z
  • The Essentiality of Beauty - By T Brand Studio for L'Oréal Groupe
  • BOGGI - By CairoRCS Studio for BOGGI
  • Disneyland's Music Festival x DPG Media x DWTS - By Integreate by DPG Media for Disneyland Paris

 

Best Use of Infographic

  • When Everything Snaps into Place - Translating  Gen Z Culture into Business Impact - By Axel Springer Brand Studios (Media Impact)
  • Unlocking the Grid - By T Brand Studio for Siemens Energy
  • Revealing McDonald’s Unseen Efforts to Reach Net Zero: McDonald's Does that Too - By Brandstudio by DPG Media for McDonald's Netherlands
  • Money or Misconceptions - By Seznam Brand Studio for XTB
  • Gürtelrose - Nervenerkrankung im Schatten - By REPUBLIC Marketing & Media Solutions GmbH for GlaxoSmithKline GmbH & Co. KG

 

The Branded Podcast

  • EUROP ASSISTANCE- By CairoRCS Studio for EUROP ASSISTANCE
  • Resilient Edge Season 2 - By BBC StoryWorks for Deloitte
  • The Next Five Podcast - By FT Commercial for Multiple Partners
  • This Is Not a Beauty Podcast Season 2 - By T Brand Studio for L'Oréal Groupe
  • After Dinner Drinks with Nespresso - By StudioM (a WPP Media Brand) for Nespresso (A Nestlé Brand)

 

Best Print Publication

  • MSP Jr. - By Studio MSP / Mpls.St.Paul Magazine for Explore Minnesota Tourism
  • Time for Pause - By Sanoma Media Finland for DNA
  • Thinking Ahead, Out of Care for Those Who Remain - By Integreate by DPG Media for Dela
  • World of Sabato & ING Private Banking: Crafted print, Curated experiences - By Trustmedia, part of Mediafin for ING Private Banking
  • Gürtelrose - Nervenerkrankung im Schatten - By REPUBLIC Marketing & Media Solutions GmbH for GlaxoSmithKline GmbH & Co. KG

 

Best Use of Social Media

  • Levi’s x ELLE: Levi’s Just Got Lighter - By Aller Media Creative Studio for Levi's
  • tportal Sport Social: Real-Time Football, Real Engagement - By Tnative Studio for tportal sport
  • Winning the Visual Economy on Social - By FT Commercial for Canva
  • Samsung x Q Top Tier List - DPG MEDIA - By Integreate by DPG Media for Samsung
  • GENERALI - By CairoRSC Studio for GENERALI

 

Best Use of Online Media

  • Festival on the Ring cleared the road for a sustainable partnership CUPRA x Audio Obscura - By Brandstudio of DPG Media for CUPRA
  • Ford revenue share campaign - By Večernji list d.o.o. for Grand Auto d.o.o. and Inventa d.o.o.
  • Prime Time Police - Warner Bros. Discovery - By Brand Stories for Warner Bros. Discovery
  • Beyond Resilience - By Insider Studios for SAP
  • Coolie Next Level AI Expert - By Synaptix for Podravka

 

BEST AFP (Broadcast & Online)

  • THE PRICE ELECTIONS – Turning Election Fever into Retail Entertainment -  By Sanoma Media Finland & Wörks for BAUHAUS
  • Pasta of the Day - From Radio Conversations to Market Shelves - By BAD Agency for Saarioinen
  • Festival on the Ring cleared the road for a sustainable partnership CUPRA x Audio Obscura - By Brandstudio of DPG Media for CUPRA
  • Food & Music with Markiz - By Aller Media Creative Studio for Kronfågel
  • Nordea x Dragon's Den Finland: The 7th Dragon - Funding the Entrepreneurs Who Don't Get a Deal - By Sanoma Media Finland ( Brand Partnerships & Content Solutions) for Nordea

 

Best Influencer Partnership

  • Project Home Improved - By GET Creative / USA TODAY for USA TODAY
  • DOVE x ELLE: Change the Compliment -  By Aller Media Creative Studio for DOVE
  • &C x Viennetta: Unforgettable Delicious - By &C for Viennetta (The Magnum Ice Cream Company)
  • Doritos x Anghami: Behind the Triangles - By DMS - Anghami Studios for Saudi Snack Foods Co. – Doritos, an OMD client
  • BOGGI - By CairoRCS Studio for BOGGI

 

Best Event (In-Person & Virtual)

  • How a Festival Helped a Brand to Blossom - By Brandstudio of DPG Media for A.Vogel
  • Next in VOUGE - By Vogue Singapore for Vogue Singapore
  • Icons Off the Runway: A Celebration of Style in Sport - By People Inc. (InStyle) for Delta Air Lines
  • Gastro Awards - An event celebrating Danish gastronomy - By Story Lab - an Egmont Agency for Gastro Magazine
  • NRJ X Forum - 30 hours live - By BAD Agency for Forum (shopping center)

 

Best Interactive Campaign

  • New Zealand’s Favourite Sounds of Summer - By Harakeke Creative Studio at Stuff LTD for Triton Hearing, New Zealand
  • When Everything Snaps into Place – Translating Gen Z Culture into Business Impact - By Axel Springer Brand Studios (Media Impact) for Snapchat
  • Raised by Strength - By SPH Content Lab for Singapore Council of Women's Organisations (SCWO)
  • Norwegian Championship in Recycling - By Amedia Innholdsbyrå for Grønt Punkt Norge
  • Storebrand x Kron: One Hour That Changes Your Finances - By Schibsted Partnerstudio for Storebrand 

 

Best AI-Powered Campaign

  • TrustIQ: Tailor-made Campaign Targeting the Speed of Conversation - By Trustmedia, part of Mediafin
  • Don't Sleep On it: How Publisher AI Became a Brand Expert - By Axel Springer Brand Studios (Media Impact) for Samsung
  • Coolie Next Level AI Expert - By Synaptix for Podravka

 

Best Industry Research

  • Making Government Communication Work - By Trustmedia, part of Mediafin for Governance Clients et al.
  • Decision Makers Survey: B2B Buying Process - By Trustmedia, part of Mediafin for B2B clients & prospects
  • Signal Hill Insights - By Signal Hill Insights for Signal Hill Insights
  • bol. x Huis Gemaakt - By Integreate by DPG Media for bol.
  • From Gut Feeling to Data-Driven Gold - By Berlingske Media, Berlingske for DSB Erhverv

 

Best Sustainability Program

  • Staying Power - By Fortune Brand Studio for Iberdrola
  • The Green School Playground - Ads & Data Brand Studio + Dallas Antwerp for Aveve - Part of Arvesta Group
  • Norwegian championship in recycling - By Amedia Innholdsbyrå for Grønt Punkt Norge
  • GREENCAJT FESTIVAL 2025 - By RED Agencija for GREENCAJT FESTIVAL
  • Ireland's Greenest Places -  By The Irish Times Content Studio for Electric Ireland

 

Best Political Program

  • Double Jeopardy - By The Podcast Guys for Double Jeopardy
  • Vox Media x The Europeand Commissions: Of The Future - By Vox Media for The European Commission
  • The Circular Shift - Turning an EU Regulation Debate Into a Public Conversation - By Trustmeda, part of Mediafin for ExxonMobil

 

Best Financial Services Program

  • A Private Bank, a Cultural World: Where Wealth Meets Craft, a New Model For Earning Trust - By Trustmeda, part of Mediafin for ING Private Banking
  • From Web3 Hype to Institutional Maturity - By FT Commercial / Financial Times for Binance
  • FinQuiz: Creating Masters of Finance - By 24sata & Večernji list for UMFO
  • Nordea x Dragon's Den Finland: The 7th Dragon - Funding the Entrepreneurs Who Don't Get a Deal - By Sanoma Media Finland ( Brand Partnerships & Content Solutions) for Nordea
  • Connected Journeys - By Insider Studios for The Marriott Bonvoy Boundless® Card

 

Best Healthcare Program

  • Fight Colorectal Cancer X STAT Brand Studio - By STAT Brand Studio for Fight Colorectal Cancer
  • Terveystalo - Breaking the Silence Around Menopause with Data-Driven Content and Societal Impact - By Sanoma Content Studio for Terveystalo
  • Mediahuis Ireland x Laya : We are one. Always - By Mediahuis Ireland for Laya Healthcare
  • Better Choices, Better Health - By Mediacorp Brand Studio for Singapore Health Promotion Board
  • Care Chronicles - By Studio MSP / Mpls.St.Paul Magazine for M Health Fairview

 

Best Travel & Tourism Program

  • Life On A Train - By T Brand Studio for Belmond
  • Sister Cities: Nashville and Chengdu - By Blue Chalk Media & USA TODAY Studios for USA TODAY Studios & China Intercontinental Communication Center (CICC)
  • From the Court to the Runway - Delta X InStyle - By Studio at People Inc. for Delta Air Lines
  • Route Industriekultur I Turning Navigation Into Storytelling -  By iq digital media marketing GmbH for Ruhr Tourismus GmbH
  • Democratising Destination Advertising: Welcome to Gotland - By NTM Media Studio for 33 brands under the joint campaign "Welcome to Gotland"

 

Best Retail Program

  • IKEA: Proof Over Promise - By Schibsted Partnerstudio for IKEA
  • The World's Most Exclusive Chips - KiMs - By Brand Stories for KiMs
  • Technology Tested Where It Actually Matters: Real Life - By CNET Group BrandX for SharkNinja
  • The AH-story, told by Ms. Dijkstra - By Ads & Data Brand Studio for AH - Albert Heijn - AHOLD Group
  • Using Editorial Programs to Make Commercial Success During Black Month - By Berlingske Media, Commercial Solutions for Affiliate Partners

 

Best Automotive Program

  • Does the World Expect You to be a Superwoman? - By Seznam Brand Studio for Dacia
  • Two Movements. One Direction - By Schibsted Brand Studio for VolksWagen
  • A Three-Course Culinary Journey - By Studio at People Inc. for Lexus
  • The Highway Rave - By Brandstudio by DPG Media for CUPRA
  • Volvo Cars EX30 Cross Country - By Bonnier News for Volvo Cars Sverige

 

Best IT & Tech Program

  • Don't Sleep On it: How Publisher AI Became a Brand Expert - By Axel Springer Brand Studios (Media Impact) for Samsung
  • Business Briefs - By Guardian Labs / The Guardian for Amazon Web Services
  • The Exponential Era - By Bloomberg Media Studios for Nokia
  • Transforming Customer Support Through Intelligent AI Operations - By Fortune Brand Studio for ServiceNow
  • Entering Chemistry's AI Era - By C&EN BrandLab for American Chemical Society (ACS9)

 

Insights & Research Excellence

  • Speak Up About Money - By CTA komunikacije d.o.o. for Addiko Bank d.d.
  • Schibsted Content Review - By Schibsted Brand Studio for Schibsted Brand Studio
  • 2026: The Year of International Media - By PressReader for PressReader
  • From Gut Feeling to Data-Driven Gold - By Berlingske Media, Berlingske for DSB Erhverv
  • Bridging the Trust Gap: Redefining Trust as a Strategic Asset - By FT Commercial for IPA

 

Creative Technology Excellence

  • Content Go - By Schibsted Partnerstudio for Schibsted Partnerstudio
  • The Compliance Co-Pilot - By FT Commercial for FT Commercial
  • Sassy Soeki, Our Virtual Branded Content Creator: Roularta Brand Studio x Uncanny - By Roularta Brand Studio for Sassy Soeki
  • Brand Studio Data Bot - By Schibsted Brand Studio for Schibsted Brand Studio
  • Vev: Enabling Scalable, Interactive Branded Content Through Creative Technology - By VEV for Russmedia

 

Branded Content Tech Partner of the Year

  • Teads
  • PressReader
  • Dianomi

 

Branded Content Agency/Studio of the Year (under 20 employees)

  • NTM Media Studio
  • Alma Brand Studio
  • Insider Studios
  • Ads & Data Brand Studio
  • Story Lab - an Egmont Agency

 

Branded Content Agency/Studio of the Year (over 20 employees)

  • Fortune Brand Studio
  • Studio at People Inc.
  • Sanoma Content Studio
  • CairoRCS Studio
  • Seznam Brand Studio

 

Branded Content Marketer of the Year

  • Justin Cross, Senior Vice President at Studio at People Inc.
  • Caroline Swärd, Head of Operations at Bonnier News Brand Studio
  • Becky Vinter, Executive Director of Content at Business Insider
  • Tom Michiels, Director De Tijd I L'Eco Connect, Trustmedia
  • Roger Verdurmen, Strategy Director & Manager, DPG Brandstudio

 

Join the Celebration!

Winners of the Global Branded Content Awards are announced at the annual celebration party on June 11 at Kings Place in London - as part of the Native Advertising Days 2026. 

Tickets for the Native Advertising Days 2026 can be purchased HERE. 

NB: The #BCA26 Evening Celebrations are exclusive to 'Full Experience Pass' and 'NAI+ Members Pass' holders. Individual tickets for the awards ceremony are not available.