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How native advertisers should respond to the end of third-party cookies

With Rickard Lawson on August 21, 2023

Rickard Lawson, the outgoing Chief Marketing Officer of Strossle, says that native advertising professionals should welcome the demise of third-party cookies. He argues that digital tracking and behavioural targeting have never really worked and only end up "pissing people off". In this interview, he shares what native advertisers should do instead.

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This content is for members only

Supercharge your native advertising campaign

As a member of the Native Advertising Institute you will have access to the tools you need to win in native advertising.

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