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How to use emotional storytelling in branded stories

With Yvonne Beister on August 17, 2023

Yvonne Beister, Director of Axel Springer Brand Studios, explains why emotional storytelling is such an effective tool for native advertisers and offers advice on how to find the right balance between message repetition and fresh story angles.

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This content is for members only

Supercharge your native advertising campaign

As a member of the Native Advertising Institute you will have access to the tools you need to win in native advertising.

Get access now or login to your account